Based on dialogue I’ve had with multiple Yahoo folks, it looks like their tech support was clueless, and they are trying to figure out why.
Based on dialogue I had recently with Yahoo Tech Support, it looks like they are shutting down their subscription music service.
I am a Yahoo Music (YHOO) subscriber. I signed up one year ago for an annual contract that gave me unlimited access to download music from their library to my PC, as well as transfer that music to Plays For Sure Devices (Yahoo Music to Go). Yahoo recently notified me that my contract would end October 28th, and my subscription would be auto renewed.
Since I no longer transfer music to Plays for Sure devices, I decided to renew but at the cheaper rate that only allows me to listen at my PC, and not with mobile devices. I struggled with the menu options at Yahoo to change my subscription. I sent email back and forth. Finally, sick of wasting my time for what to me is a small amount of money (but a great deal of principle) I called Yahoo.
I spoke to a nice woman in the Philippines. Her name was Jen. She told me that it was not necessary to change or even cancel my subscription because the Yahoo Music service would be canceled at the end of October.
I guess this is fallout from the recent Microsoft (MSFT) Zune announcement, where they indicated the new Zune device would not support the Plays for Sure codec. This announcement was like Brutus slipping the knife into Caesar – after Microsoft encouraged the proliferation of music subscriber services using their DRM they decided to pull the plug and own the business themselves. It may also be related to the fact that Plays for Sure DRM has been cracked wide open.
Now it appears the fallout is complete if Yahoo Music is shutting down. If anyone can confirm this independently, that would be great. I think this would also be the begriming of the end for Rhapsody, the Real Networks (RNWK) music solution.
DRM will always be a necessary evil, and one commenter on this site has repeatedly indicated Yahoo will move to a watermarking system. Maybe an announcement is forthcoming at the end of this month?
Update: Yahoo has contacted me and told me this is not true. I’m just hoping I can get my account edited.
Hi. Ian from Yahoo! Music here.
We’re most definitely NOT shutting down. Not sure what the miscommunication
was with customer support, but that’s completely untrue.
Give me a call to discuss. xxx.xxx.xxxx is my cell.
Full Disclosure: I hold shares in Microsoft.