The WSJ published an article January 5th on the new emerging investor class in Korea. What really caught my eye (and my trusty buIIshlt detector) was the photo on the newsprint page. Click the link to the left to enlarge and see the official AP Photo caption.
The article had some stunning facts about the Korean market that are radically different than the US market. From a Korean Securities Analyst…
“… in 2004, 6% of Koreans owned stock. He says that number is estimated to have hit about 8% in 2005, and that it could reach 20% to 30% over the next several years.”
This includes mutual funds, which, according to the article, only became available in Korea in 1999. By comparison, in the US market, 49% of American households own stock, up from 39% in 1989 (source). Most of the increase in the US was due to a shift from defined benefit plans (pensions) to defined contribution plans (401k, IRA). This shift served as rocket propellant for the mutual fund industry and spawned massive marketing efforts to draw in more and more private investors. John Bogle (Founder of Vanguard Group) wrote an excellent, fact filled bookon the impact this shift had on how companies are managed.
The shocking thing about this photo is the naked embedded marketing message. Buy now or you will be left behind. This is just one picture, but if this is the tone the exchange wants to set, it looks like the birth of an irrational exuberance investor culture. The folks that run the exchange should realize they are running a market, not a casino.
I still love the print medium for the WSJ because of the superior interaction with the news I feel when I am holding the paper…. it focuses my attention effectively. I might have missed this entirely if it hadn’t been for a long flight, and the real paper in my hands.